Our MISSION which is enduring, declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
1) To provide quality products at affordable prices to the Kuwait community.
2) To lead in all innovative products suited to industrial and commercial consumer needs.
3) To value the importance of everyday convenience and make a difference.
Our VISION serves as the framework and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth;
PEOPLE: Be a great place to work where people are inspired to be the best they can be.;
PORTFOLIO: Be a leader in introducing to Kuwait a portfolio of quality branded products that anticipate and satisfy people's desires and needs.;
PARTNERS: Be a winning network that nurtures customers and suppliers which binds together and create mutual enduring value.;
PLANET: Be a responsible citizen that makes a difference.;
PROFIT: Be mindful of our overall responsibilities and maximize a long-term return to shareowners;
PRODUCTIVITY: Be a highly effective, lean and fast-moving organization.